Services marketing : people, technology, strategy,

Bibliographic Details
Main Author: Lovelock, Christopher H., 1940-2008 (συγγραφέας.)
Other Authors: Wirtz, Jochen, 1950- (συγγραφέας.)
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Pearson / Prentice Hall, c2007.
Edition:6th ed.
Subjects:
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by Lovelock, Christopher
Published 2004
Book
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Book