Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L. (2003). Best practice cases in branding: Lessons from the world's stronger brands. Pearson Education.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Stronger Brands. Upper Saddle River: Pearson Education, 2003.

Παραπομπή σε μορφή MLA (8th εκδ.)

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Stronger Brands. Pearson Education, 2003.