APA (7th ed.) Citation

Keller, K. L. (2003). Best practice cases in branding: Lessons from the world's stronger brands. Pearson Education.

Chicago Style (17th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Stronger Brands. Upper Saddle River: Pearson Education, 2003.

MLA (8th ed.) Citation

Keller, Kevin Lane. Best Practice Cases in Branding: Lessons from the World's Stronger Brands. Pearson Education, 2003.