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|a Keller, Kevin Lane
|9 20133
|e συγγραφέας.
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| 245 |
1 |
0 |
|a Best practice cases in branding :
|b Lessons from the world's stronger brands /
|c Kevin Lane Keller.
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| 260 |
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|a Upper Saddle River :
|b Pearson Education,
|c c2003.
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| 300 |
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|a 288 σ. ;
|c 25 εκ.
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| 504 |
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|a Περιλαμβάνει βιβλιογραφία.
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| 650 |
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4 |
|a Προϊόντα
|x Εμπορική ονομασία
|x Διοίκηση και οργάνωση
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| 942 |
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|2 ddc
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|c ΛΟΤΣΑΡΗ
|d 2020-11
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