Παραπομπή σε μορφή APA (7η εκδ.)

Percy, L. (1997). Marketing research that pays off: Case histories of marketing research leading to success in the marketplace. The Haworth Press.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Percy, Larry. Marketing Research That Pays off: Case Histories of Marketing Research Leading to Success in the Marketplace. New York: The Haworth Press, 1997.

Παραπομπή σε μορφή MLA (8th εκδ.)

Percy, Larry. Marketing Research That Pays off: Case Histories of Marketing Research Leading to Success in the Marketplace. The Haworth Press, 1997.