APA (7th ed.) Citation

Percy, L. (1997). Marketing research that pays off: Case histories of marketing research leading to success in the marketplace. The Haworth Press.

Chicago Style (17th ed.) Citation

Percy, Larry. Marketing Research That Pays off: Case Histories of Marketing Research Leading to Success in the Marketplace. New York: The Haworth Press, 1997.

MLA (8th ed.) Citation

Percy, Larry. Marketing Research That Pays off: Case Histories of Marketing Research Leading to Success in the Marketplace. The Haworth Press, 1997.

Warning: These citations may not always be 100% accurate.