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|a 658.8
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| 100 |
1 |
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|a Grönroos, Christian,
|d 1947-
|9 20198
|e συγγραφέας.
|
| 245 |
1 |
0 |
|a Service management and marketing :
|b a customer relationship management approach /
|c Christian Grönroos.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Chichester :
|b Wiley,
|c c2000.
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| 300 |
|
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|a x, 394 σ. :
|b εικ. ;
|c 25 εκ.
|
| 504 |
|
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
|
| 650 |
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4 |
|a Επιχειρήσεις παροχής υπηρεσιών
|x Διοίκηση και οργάνωση
|9 12367
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| 650 |
|
4 |
|a Εξυπηρέτηση πελατών
|9 23218
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| 942 |
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|c ΜΙΧΟΣΤΑΥΡΟΥ
|d 2021-03
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