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|a Hunt, Shelby D.
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|a Foundations of marketing theory :
|b toward a general theory of marketing /
|c Shelby D. Hunt.
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|a New York :
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|c c2002.
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|a xv, 323 σ. ;
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 289-308) και ευρετήριο.
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