Nagle, T. T., & Hogan, J. E. (2006). The strategy and tactics of pricing: A guide to growing more profitably (4th ed.). Pearson /Prentice Hall.
Chicago Style (17th ed.) CitationNagle, Thomas T., and John E. Hogan. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 4th ed. Upper Saddle River, N.J.: Pearson /Prentice Hall, 2006.
MLA (8th ed.) CitationNagle, Thomas T., and John E. Hogan. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 4th ed. Pearson /Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.