Anderson, J. C., & Narus, J. Α. (2004). Business market management: Understanding, creating and delivering value (2nd ed.). Pearson Prentice Hall.
Παραπομπή σε μορφή Chicago (17η εκδ.)Anderson, James C., και James Α Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.
Παραπομπή σε μορφή MLA (8th εκδ.)Anderson, James C., και James Α Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Pearson Prentice Hall, 2004.
Πρόσοχή: Οι παραπομπές μπορεί να μην είναι 100% ακριβείς.