APA (7th ed.) Citation

Anderson, J. C., & Narus, J. Α. (2004). Business market management: Understanding, creating and delivering value (2nd ed.). Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Anderson, James C., and James Α Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Upper Saddle River, N.J.: Pearson Prentice Hall, 2004.

MLA (8th ed.) Citation

Anderson, James C., and James Α Narus. Business Market Management: Understanding, Creating and Delivering Value. 2nd ed. Pearson Prentice Hall, 2004.