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|a Anderson, James C.,
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|a Business market management :
|b understanding, creating and delivering value /
|c James C. Anderson, James A. Narus.
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|a 2nd ed.
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|a Upper Saddle River, N.J.:
|b Pearson Prentice Hall,
|c c2004.
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|a xx, 460 σ. :
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|a Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο.
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|a Narus, James Α.
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|c ΜΙΧΟΣΤΑΥΡΟΥ
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