Business market management : understanding, creating and delivering value /

• Main Author: Anderson, James C., 1953- (συγγραφέας.)
• Other Authors: Narus, James Α. (συγγραφέας.)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J.: Pearson Prentice Hall, c2004.
• Edition: 2nd ed.
• Subjects: Βιομηχανικό μάρκετινγκ