APA (7th ed.) Citation

Shimp, T. A. (2007). Integrated marketing communications in advertising and promotion (7th ed.). Thomson South-Western.

Chicago Style (17th ed.) Citation

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. Mason, Ohio: Thomson South-Western, 2007.

MLA (8th ed.) Citation

Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. 7th ed. Thomson South-Western, 2007.

Warning: These citations may not always be 100% accurate.