APA (7th ed.) Citation

Franses, P., & Paap, R. (2001). Quantitative methods in marketing research. Cambridge University Press.

Chicago Style (17th ed.) Citation

Franses, Philip-Hans, and Richard Paap. Quantitative Methods in Marketing Research. Cambridge: Cambridge University Press, 2001.

MLA (8th ed.) Citation

Franses, Philip-Hans, and Richard Paap. Quantitative Methods in Marketing Research. Cambridge University Press, 2001.

Warning: These citations may not always be 100% accurate.