Παραπομπή σε μορφή APA (7η εκδ.)

McDonald, M., & Dunbar, I. (1998). Market segmentation: How to do it, how to profit from it (2nd ed.). Palgrave Macmillan.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McDonald, Malcolm, και Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. New York: Palgrave Macmillan, 1998.

Παραπομπή σε μορφή MLA (8th εκδ.)

McDonald, Malcolm, και Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. Palgrave Macmillan, 1998.