McDonald, M., & Dunbar, I. (1998). Market segmentation: How to do it, how to profit from it (2nd ed.). Palgrave Macmillan.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. New York: Palgrave Macmillan, 1998.
MLA (8th ed.) CitationMcDonald, Malcolm, and Ian Dunbar. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. Palgrave Macmillan, 1998.
Warning: These citations may not always be 100% accurate.
