APA (7th ed.) Citation

Webb, J. R. (1992). Understanding and designing marketing research. Academic Press.

Chicago Style (17th ed.) Citation

Webb, John R. Understanding and Designing Marketing Research. London: Academic Press, 1992.

MLA (8th ed.) Citation

Webb, John R. Understanding and Designing Marketing Research. Academic Press, 1992.

Warning: These citations may not always be 100% accurate.