Kumar, S., & Phrommathed, P. (2005). New product development: An empirical study of the effects of innovation strategy, organization learning, and market conditions. Springer.
Παραπομπή σε μορφή Chicago (17η εκδ.)Kumar, Sameer, και Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. New York: Springer, 2005.
Παραπομπή σε μορφή MLA (8th εκδ.)Kumar, Sameer, και Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer, 2005.
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