International Marketing

International Marketing

International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for examp...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Backhaus, Klaus (Συγγραφέας), Büschken, Joachim (Συγγραφέας), Voeth, Markus (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	London : Macmillan Education UK : Imprint: Palgrave, 2005.
Θέματα:	International economics. Economics. International Economics.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Trade and the Labor Market Effect on Wage Inequality in Japan /
ανά: Sakurai, Kojiro
Έκδοση: (2017)

The Economics of Imperfect Markets The Effects of Market Imperfections on Economic Decision-Making /
Έκδοση: (2009)

Services Offshoring and its Impact on the Labor Market Theoretical Insights, Empirical Evidence, and Economic Policy Recommendations for Germany /
ανά: Winkler, Deborah
Έκδοση: (2009)

International Trade and Economic Dynamics Essays in Memory of Koji Shimomura /
Έκδοση: (2009)

International Trade Policy and European Industry The Case of the Electronics Business /
ανά: van Marion, Marcel
Έκδοση: (2014)

International Economic Policy Coordination
ανά: Carlberg, Michael
Έκδοση: (2005)

Markets with Transaction Costs Mathematical Theory /
ανά: Kabanov, Yuri, κ.ά.
Έκδοση: (2010)

International Trade Theory and Policy
ανά: Gandolfo, Giancarlo
Έκδοση: (2014)

Aid in Transition EU Development Cooperation with Russia and Eurasia /
ανά: Grigoriadis, Theocharis N.
Έκδοση: (2015)

International Competitiveness in Africa Policy Implications in the Sub-Saharan Region /
ανά: Razafimahefa, Ivohasina Fizara, κ.ά.
Έκδοση: (2007)

International Trade and International Finance Explorations of Contemporary Issues /
Έκδοση: (2016)

Resilience and Recovery in Asian Disasters Community Ties, Market Mechanisms, and Governance /
Έκδοση: (2015)

International Trade and Multinational Activity Heterogeneity of Firms, Incentives for Foreign Direct Investment, and International Business Cycle Dynamics /
ανά: Namini, Julian Emami
Έκδοση: (2006)

Imbalance and Rebalance To Create a New Framework of Global Governance /
ανά: Li, Yang, κ.ά.
Έκδοση: (2017)

Helmut Schmidt Pioneer of International Economic and Financial Cooperation /
Έκδοση: (2014)

The Impact of International Trade and FDI on Economic Growth and Technological Change
ανά: Hofmann, Patricia
Έκδοση: (2013)

India-Pakistan Trade Normalisation The Unfinished Economic Agenda /
Έκδοση: (2017)

International Trade Theory Capital, Knowledge, Economic Structure, Money, and Prices over Time /
ανά: Zhang, Wei-Bin
Έκδοση: (2008)

International Trade Policies and Climate Change Governance
ανά: Rao, P.K
Έκδοση: (2012)

Venture Capitalists’ Exit Strategies under Information Asymmetry Evidence from the US Venture Capital Market /
ανά: Eckermann, Matthias
Έκδοση: (2006)

India and China in the Emerging Dynamics of East Asia
Έκδοση: (2015)

Globalization A Critical Introduction /
ανά: Scholte, Jan Aart
Έκδοση: (2005)

WTO and World Trade Challenges in a New Era /
Έκδοση: (2005)

Introduction to Intercultural Economics
ανά: Guo, Rongxing
Έκδοση: (2012)

Multinational Enterprises, Foreign Direct Investment and Growth in Africa South African Perspectives /
Έκδοση: (2005)

Microsoft, Antitrust and the New Economy: Selected Essays
Έκδοση: (2002)

Economic Spillovers, Structural Reforms and Policy Coordination in the Euro Area
ανά: Aarle, Bas van, κ.ά.
Έκδοση: (2008)

Trade Specialization in the Enlarged European Union
ανά: Borbély, Dora
Έκδοση: (2006)

Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management
Έκδοση: (2017)

Revisiting the UK and Ireland’s Transatlantic Economic Relationship with the United States in the 21st Century Beyond Sentimental Rhetoric /
Έκδοση: (2017)

Russia and the European Union Development and Perspectives /
Έκδοση: (2017)

Chinese Global Production Networks in ASEAN
Έκδοση: (2016)

Globalization Strategies and Effects /
Έκδοση: (2017)

China, New Zealand, and the Complexities of Globalization Asymmetry, Complementarity, and Competition /
ανά: Beal, Tim, κ.ά.
Έκδοση: (2017)

The Transnationalization of Economies, States, and Civil Societies New Challenges for Governance in Europe /
Έκδοση: (2009)

Developed Nations and the Economic Impact of Globalization
ανά: Moak, Ken
Έκδοση: (2017)

Export Assistance: The Way Back and Forward An Empirical Investigation into Developing Country “Born Globals” /
ανά: Faroque, Anisur R., κ.ά.
Έκδοση: (2012)

The Rise of a New Superpower Turkey's Key Role in the World Economy and Energy Market /
ανά: Arcuri, Angelo
Έκδοση: (2013)

Foreign Direct Investment in Developing Countries A Theoretical Evaluation /
ανά: Chaudhuri, Sarbajit, κ.ά.
Έκδοση: (2014)

Gender and Time Use in a Global Context The Economics of Employment and Unpaid Labor /
Έκδοση: (2017)

Βιβλιοθήκη & Κέντρο Πληροφόρησης | Πανεπιστήμιο Πατρών