International Marketing
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for examp...
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Macmillan Education UK : Imprint: Palgrave,
2005.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
