Mathematical Models of Distribution Channels

• Main Authors: Ingene, Charles A. (Author), Parry, Mark E. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2005.
• Series: International Series in Quantitative Marketing, 17
• Subjects: Business.; Management science.; Marketing.; Operations research.; Decision making.; Microeconomics.; Business and Management.; Business and Management, general.; Operation Research/Decision Theory.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology...