Mathematical Models of Distribution Channels

• Κύριοι συγγραφείς: Ingene, Charles A. (Συγγραφέας), Parry, Mark E. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2005.
• Σειρά: International Series in Quantitative Marketing, 17
• Θέματα: Business.; Management science.; Marketing.; Operations research.; Decision making.; Microeconomics.; Business and Management.; Business and Management, general.; Operation Research/Decision Theory.

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology...

Πίνακας περιεχομένων:

• A Commentary on Distribution-Channels Modeling
• The Bilateral-Monopoly Model and Channel Myths
• Multiple (Exclusive) Retailers
• Multiple (Exclusive) States-of-Nature
• Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule
• The Manufacturer-Optimal Two-Part Tariff
• The Channel-Coordinating Menu
• Coordination versus Maximization: Theoretical Analyses
• Coordination versus Maximization: Graphical Analyses
• The Competing-Retailers Model with Channel Breadth
• Modeling a Change in Competitive Substitutability
• Towards a Unifying Theory of Distribution Channels.