New Product Development An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions /
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston, MA :
Springer US,
2005.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Basic Conceptual Model
- Research Methodology
- Results and Analyses
- Findings
- Conclusions and Ramifications.
