New Product Development An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions /

• Main Authors: Kumar, Sameer (Author), Phrommathed, Promma (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2005.
• Subjects: Engineering.; Industrial engineering.; Production engineering.; Manufacturing industries.; Machines.; Tools.; Industrial and Production Engineering.; Manufacturing, Machines, Tools.

The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...