It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /

• Κύριος συγγραφέας: Karamchedu, Raj (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2005.
• Θέματα: Business.; Management science.; Marketing.; Business and Management.; Business and Management, general.

It's Not About the Technology is about a phenomenon that is most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. Executives in the high-technology space agree that, without a doubt, a critical factor that drives the company to such a...

Πίνακας περιεχομένων:

• The Thinking
• The Problem
• Organized but Dysfunctional
• The Awareness of an Engineer
• Marketing’s Choice and Engineering Planning
• Differentiation: A Phenomenon, not a Concept
• We Relate Before We Differentiate
• Contexts Can Undifferentiate a Product!
• The Semiconductor Company Context
• The Forward Movement Latent in Execution
• A Glimpse at the Marketing Context
• The Context of Execution
• High Tech Contexts: A Semiconductor Company View
• The Semiconductor Value Chain
• The Product Definition Context
• The Economics Context
• The Customer Context
• The Design-In
• The Craft and the Mindset
• The Requirements Craft
• Manage Expectations
• The Execution Mindset
• Overcoming Technology-Centric View
• Marketing is Organized Decision Making.