It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /

• Main Author: Karamchedu, Raj (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2005.
• Subjects: Business.; Management science.; Marketing.; Business and Management.; Business and Management, general.

It's Not About the Technology is about a phenomenon that is most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. Executives in the high-technology space agree that, without a doubt, a critical factor that drives the company to such a...