A Twenty-First Century Guide to Aldersonian Marketing Thought

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wooliscroft, Ben (Editor), Tamilia, Robert D. (Editor), Shapiro, Stanley J. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2006.
• Subjects: Business.; Marketing.; Economic history.; Business and Management.; Methodology/History of Economic Thought.

A Twenty-First Century Guide to Aldersonian Marketing Thought familiarizes a new generation of marketing students and scholars with the life, the writings and the intellectual legacy of Wroe Alderson, unquestionably the most influential marketing thinker of the mid-twentieth century. Half of the mat...