Crisis Management in the Food and Drinks Industry A practical approach /

• Κύριος συγγραφέας: Doeg, Colin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2005.
• Σειρά: Practical Approaches to Food Control and Food Quality Series ; 2
• Θέματα: Chemistry.; Business.; Management science.; Marketing.; Management.; Food > Biotechnology.; Food Science.; Business and Management, general.

Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the...

Πίνακας περιεχομένων:

• The anatomy of a crisis
• Protecting your brands and reputation
• Preparing for the unthinkable
• The Internet—a two-edged sword
• Tactics to avoid being caught off-guard
• Product tampering—a constant threat
• Issues tracking and management
• Meeting the media
• Do I need help?
• Sources of technical help
• The powers of enforcement authorities
• Managing a crisis
• Diet and health
• Problems facing the food industry
• Dealing with extremist organizations and terrorist threats
• Bioterrorism—a clear and present danger
• Significant crises
• Interesting case histories
• Events that will shape the future.