The Hands-On Guide For Science Communicators A Step-By-Step Approach to Public Outreach /
Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do s...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York, NY :
Springer New York,
2007.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Setting the scene
- Science Communication
- The Communication Process
- The Communication Office
- The production
- Overview Of The Production Chain
- Target Groups
- Product Types
- Written Communication
- Press Releases
- Production Of Printed Products
- Visual Communication
- Technical Set-Up
- Distribution
- Evaluation and Archiving
- Selected topics
- Making Websites
- Video Production
- Crisis Communication
- Guidelines for Scientists and Communicators
- How to Host a Press Conference
- Overcoming National Barriers
- Going Commercial
- Credibility in Science Communication
- The Hubble Space Telescope — A Public Outreach Case Study
- Community Initiatives
- Finishing off
- Summary.