The Hands-On Guide For Science Communicators A Step-By-Step Approach to Public Outreach /

• Main Author: Christensen, Lars Lindberg (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2007.
• Subjects: Physics.; Science.; Chemistry.; Observations, Astronomical.; Astronomy > Observations.; Engineering > Vocational guidance.; Astronomy, Observations and Techniques.; Job Careers in Science and Engineering.; Physics, general.; Chemistry/Food Science, general.; Science, general.

Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do s...

Table of Contents:

• Setting the scene
• Science Communication
• The Communication Process
• The Communication Office
• The production
• Overview Of The Production Chain
• Target Groups
• Product Types
• Written Communication
• Press Releases
• Production Of Printed Products
• Visual Communication
• Technical Set-Up
• Distribution
• Evaluation and Archiving
• Selected topics
• Making Websites
• Video Production
• Crisis Communication
• Guidelines for Scientists and Communicators
• How to Host a Press Conference
• Overcoming National Barriers
• Going Commercial
• Credibility in Science Communication
• The Hubble Space Telescope — A Public Outreach Case Study
• Community Initiatives
• Finishing off
• Summary.