The Hands-On Guide For Science Communicators A Step-By-Step Approach to Public Outreach /

Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do s...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Christensen, Lars Lindberg (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: New York, NY : Springer New York, 2007.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • Setting the scene
  • Science Communication
  • The Communication Process
  • The Communication Office
  • The production
  • Overview Of The Production Chain
  • Target Groups
  • Product Types
  • Written Communication
  • Press Releases
  • Production Of Printed Products
  • Visual Communication
  • Technical Set-Up
  • Distribution
  • Evaluation and Archiving
  • Selected topics
  • Making Websites
  • Video Production
  • Crisis Communication
  • Guidelines for Scientists and Communicators
  • How to Host a Press Conference
  • Overcoming National Barriers
  • Going Commercial
  • Credibility in Science Communication
  • The Hubble Space Telescope — A Public Outreach Case Study
  • Community Initiatives
  • Finishing off
  • Summary.