APA (7th ed.) Citation

Blattberg, R. C., Kim, B., & Neslin, S. A. (2008). Database Marketing: Analyzing and Managing Customers. Springer New York : Imprint: Springer.

Chicago Style (17th ed.) Citation

Blattberg, Robert C., Byung-Do Kim, and Scott A. Neslin. Database Marketing: Analyzing and Managing Customers. New York, NY: Springer New York : Imprint: Springer, 2008.

MLA (8th ed.) Citation

Blattberg, Robert C., et al. Database Marketing: Analyzing and Managing Customers. Springer New York : Imprint: Springer, 2008.