Health Services Marketing A Practitioner's Guide /
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...
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| Format: | Electronic eBook |
| Language: | English |
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New York, NY :
Springer New York,
2008.
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| Online Access: | Full Text via HEAL-Link |
