Health Services Marketing A Practitioner's Guide /

• Main Author: Thomas, Richard K. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2008.
• Subjects: Medicine.; Public health.; Health administration.; Medicine & Public Health.; Public Health.; Health Administration.

For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...

Table of Contents:

• to Healthcare Marketing
• The Basics of Marketing
• The Marketing Process
• Marketing Research
• Marketing Planning
• Healthcare Products and Customers
• Paying the Marketing Freight
• Market Positioning and Strategy Development
• Choosing Among Promotional Options
• Social Marketing
• The New Healthcare Marketing
• Measuring the Effectiveness of Marketing
• How to Be a Healthcare Marketing “Hero”.