Health Services Marketing A Practitioner's Guide /
For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York, NY :
Springer New York,
2008.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- to Healthcare Marketing
- The Basics of Marketing
- The Marketing Process
- Marketing Research
- Marketing Planning
- Healthcare Products and Customers
- Paying the Marketing Freight
- Market Positioning and Strategy Development
- Choosing Among Promotional Options
- Social Marketing
- The New Healthcare Marketing
- Measuring the Effectiveness of Marketing
- How to Be a Healthcare Marketing “Hero”.