Business Statistics for Competitive Advantage with Excel 2007 Basics, Model Building, and Cases /

• Main Author: Fraser, Cynthia (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2009.
• Subjects: Mathematics.; Marketing.; Business mathematics.; Economics, Mathematical.; Probabilities.; Statistics.; Econometrics.; Probability Theory and Stochastic Processes.; Business Mathematics.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Quantitative Finance.

This text helps business students develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2007 with shortcuts, and translate results into implications for decision makers. The author...

Table of Contents:

• Statistics for Decision Making and Competitive Advantage
• Describing Your Data
• Hypothesis Tests, Confidence Intervals and Simulation to Infer Population Characteristics and Differences
• Quantifying the Influence of Performance Drivers and Forecasting: Regression
• Marketing Segmentation with Descriptive Statistics, Inference, Hypothesis Tests and Regression
• Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression
• Association between Two Categorical Variables: Contingency Analysis with Chi Square
• Building Multiple Regression Models
• Model Building and Forecasting with Multicollinear Time Series
• Indicator Variables
• Nonlinear Multiple Regression Models
• Indicator Interactions for Structural Differences or Changes in Response
• Logit Regression for Bounded Responses.