Handbook of Marketing Decision Models

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wierenga, Berend (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2008.
• Series: International Series in Operations Research & Management Science, 121
• Subjects: Business.; Marketing.; Entrepreneurship.; Management.; Operations research.; Decision making.; Sales management.; E-commerce.; Business and Management.; Sales/Distribution.; Operation Research/Decision Theory.; e-Commerce/e-business.

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...