Handbook of Marketing Decision Models

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Wierenga, Berend (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2008.
• Σειρά: International Series in Operations Research & Management Science, 121
• Θέματα: Business.; Marketing.; Entrepreneurship.; Management.; Operations research.; Decision making.; Sales management.; E-commerce.; Business and Management.; Sales/Distribution.; Operation Research/Decision Theory.; e-Commerce/e-business.

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa...

Πίνακας περιεχομένων:

• The Past, the Present and the Future of Marketing Decision Models
• Consumer Decision Making Models
• Developments in Conjoint Analysis
• Interactive Consumer Decision Aids
• Marketing Mix Models
• Advertising Models
• Sales Promotion Models
• Models for Sales Management Decisions
• Modeling Competitive Responsiveness
• Customer-Centric Marketing Models
• Models of Customer Value
• Decision Models for Customer Relationship Management (CRM)
• Marketing Models for Electronic Commerce
• Special Model Approaches
• Time-Series Models in Marketing
• Neural Nets and Genetic Algorithms in Marketing
• Industry-Specific Models
• Decision Models for the Movie Industry
• Strategic Marketing Decision Models for the Pharmaceutical Industry
• Return on Marketing Models
• Models for the Financial-Performance Effects of Marketing
• Implementation, Use and Success of Marketing Models
• Marketing Engineering: Models that Connect with Practice
• Advances in Marketing Management Support Systems.