Effective Risk Communication A Message-Centered Approach /

• Κύριοι συγγραφείς: Sellnow, Timothy L. (Συγγραφέας), Ulmer, Robert R. (Συγγραφέας), Seeger, Matthew W. (Συγγραφέας), Littlefield, Robert S. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York, NY : Springer New York, 2009.
• Σειρά: Food Microbiology and Food Safety
• Θέματα: Chemistry.; Food > Biotechnology.; Medicine.; Food Science.; Chemistry/Food Science, general.; Medicine/Public Health, general.

"As we face the threats and concerns posed by terrorism in a post 9/11 world, risk communication is becoming much more important as an intervention and mitigation strategy. Risk communication is now something that governments, the private sector and other stakeholders need to think about before...

Πίνακας περιεχομένων:

• Conceptualizing a Message-Centered Approach to Risk Communication
• Introducing a Message-Centered Approach to Risk Communication
• Best Practices for Risk Communication
• Multiple Audiences for Risk Messages
• Cases in Risk Communication
• The Case Study Approach
• Cryptosporidium: Unanticipated Risk Factors
• Hurricane Katrina: Risk Communication in Response to a Natural Disaster
• New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax
• Odwalla: The Long-Term Implications of Risk Communication
• ConAgra: Audience Complexity in Risk Communication
• Applications of a Message-Centered Approach to Risk Communication
• Toward a Practice of Mindfulness
• Ethical Considerations in Risk Communication
• Future Directions.