Building Routes to Customers Proven Strategies for Profitable Growth /
Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategi...
Κύριοι συγγραφείς: | , , |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
New York, NY :
Springer New York,
2009.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- What Is Routes-to-Market?
- RTM Workshop
- Market Segmentation
- Define Whole Solutions
- RTM Life Cycle
- Constructing a Route
- Go-to-Market Performance Assessment
- Connecting RTM with Corporate Strategy
- Implementing RTM Company-Wide.