Building Routes to Customers Proven Strategies for Profitable Growth /

• Main Authors: Leboyer, Antoine (Author), Malraison, Jean-Claude (Author), Raulerson, Peter (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York, NY : Springer New York, 2009.
• Subjects: Business.; Management science.; Marketing.; Management.; Production management.; Business and Management.; Business and Management, general.; Operations Management.

Building Routes to Customers explains a powerful approach to maximizing your organization's success by getting the right products and services to the right customers through the right channels at the right time. World-class organizations and fledgling startups alike have employed these strategi...

Table of Contents:

• What Is Routes-to-Market?
• RTM Workshop
• Market Segmentation
• Define Whole Solutions
• RTM Life Cycle
• Constructing a Route
• Go-to-Market Performance Assessment
• Connecting RTM with Corporate Strategy
• Implementing RTM Company-Wide.