Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Tang, Christopher S. (Editor), Netessine, Serguei (Editor)
• Format: Electronic eBook
• Language: English
• Published: Boston, MA : Springer US, 2009.
• Edition: 1.
• Series: International Series in Operations Research & Management Science, 131
• Subjects: Business.; Marketing.; Production management.; Operations research.; Decision making.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Operations Management.; Information Systems Applications (incl. Internet).; Operation Research/Decision Theory.

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of wh...