Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Tang, Christopher S. (Επιμελητής έκδοσης), Netessine, Serguei (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Boston, MA : Springer US, 2009.
• Έκδοση: 1.
• Σειρά: International Series in Operations Research & Management Science, 131
• Θέματα: Business.; Marketing.; Production management.; Operations research.; Decision making.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Operations Management.; Information Systems Applications (incl. Internet).; Operation Research/Decision Theory.

The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques—examples are mixed sales channels, portals, group buying, and auctions, each of wh...

Πίνακας περιεχομένων:

• Rational Consumer Behavior: Endogenous Decision Making Mechanisms
• Cheap Talk in Operations: Role of Intentional Vagueness
• Product Design in a Market with Satisficing Customers
• The Effect of Assortment Rotation on Consumer Choice and Its Impact on Competition
• Models of Herding Behavior in Operations Management
• Organizational Strategies for Managing Rational/Strategic Consumer Behavior
• Internet-Based Distribution Channel for Product Diversion with Potential Manufacturer#x2019;s Intervention
• Managing Client Portfolio in a Two-Tier Supply Chain
• Strategic Customer Behavior and the Benefit of Decentralization
• Product Strategies for Managing Rational/Strategic Consumer Behavior
• Is Assortment Selection a Popularity Contest?
• Product Design, Pricing, and Capacity Investment in a Congested Production System
• Selling to Strategic Customers: Opaque Selling Strategies
• Competing Through Mass Customization
• Operational Strategies for Managing Rational/Strategic Consumer Behavior
• Counteracting Strategic Consumer Behavior in Dynamic Pricing Systems
• Mitigating the Adverse Impact of Strategic Waiting in Dynamic Pricing Settings: A Study of Two Sales Mechanisms
• The Impact of Strategic Consumer Behavior on the Value of Operational Flexibility
• Capacity Rationing with Strategic Customers
• Strategic Behavior in Supply Chains: Information Acquisition
• Shaping Consumer Demand through the Use of Contingent Pricing
• Strategic Consumer Response to Dynamic Pricing of Perishable Products
• Strategic Behavior in Supply Chains: Information Acquisition.