The Meaningful Brand How Strong Brands Make More Money /
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purp...
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
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| Online Access: | Full Text via HEAL-Link |
| Summary: | Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference. |
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| Physical Description: | XIII, 225 p. online resource. |
| ISBN: | 9781137365590 |
