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01739nam a22004335i 4500 |
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978-1-137-36559-0 |
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DE-He213 |
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20160329022816.0 |
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cr nn 008mamaa |
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160206s2013 xxu| s |||| 0|eng d |
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|a 9781137365590
|9 978-1-137-36559-0
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|a 10.1007/978-1-137-36559-0
|2 doi
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|a RA1-1270
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|a MBN
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|a 613
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|a 614
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|a Hollis, Nigel.
|e author.
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|a The Meaningful Brand
|h [electronic resource] :
|b How Strong Brands Make More Money /
|c by Nigel Hollis.
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|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2013.
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|a XIII, 225 p.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
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|a online resource
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|a text file
|b PDF
|2 rda
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|a Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
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| 650 |
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|a Medicine.
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| 650 |
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|a Public health.
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| 650 |
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|a Development economics.
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|a Medicine & Public Health.
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| 650 |
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|a Public Health.
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| 650 |
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|a Development Economics.
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| 710 |
2 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9781349594757
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| 856 |
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|u http://dx.doi.org/10.1007/978-1-137-36559-0
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SME
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| 950 |
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|a Medicine (Springer-11650)
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