The Meaningful Brand How Strong Brands Make More Money /
Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purp...
| Κύριος συγγραφέας: | |
|---|---|
| Συγγραφή απο Οργανισμό/Αρχή: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2013.
|
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
