Standing Room Only Marketing Insights for Engaging Performing Arts Audiences /

Standing Room Only Marketing Insights for Engaging Performing Arts Audiences /

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Bibliographic Details
Main Author: Bernstein, Joanne Scheff (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
Edition:Second Edition.
Subjects:
Business.
Theater.
Marketing.
Popular works.
Economics.
Management science.
Business and Management.
Theatre and Performance Studies.
Popular Science, general.
Economics, general.
Online Access:Full Text via HEAL-Link
Description
Summary:Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Physical Description:XII, 408 p. online resource.
ISBN:9781137375698

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