Standing Room Only Marketing Insights for Engaging Performing Arts Audiences /

• Κύριος συγγραφέας: Bernstein, Joanne Scheff (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2014.
• Έκδοση: Second Edition.
• Θέματα: Business.; Theater.; Marketing.; Popular works.; Economics.; Management science.; Business and Management.; Theatre and Performance Studies.; Popular Science, general.; Economics, general.
• Φυσική περιγραφή: XII, 408 p. online resource.
• ISBN: 9781137375698

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.