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01956nam a22005055i 4500 |
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978-1-137-37569-8 |
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DE-He213 |
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20170630074523.0 |
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cr nn 008mamaa |
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170630s2014 xxu| s |||| 0|eng d |
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|a 9781137375698
|9 978-1-137-37569-8
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|a 10.1007/978-1-137-37569-8
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a KJS
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|a BUS043000
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|a 658.8
|2 23
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| 100 |
1 |
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|a Bernstein, Joanne Scheff.
|e author.
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| 245 |
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|a Standing Room Only
|h [electronic resource] :
|b Marketing Insights for Engaging Performing Arts Audiences /
|c by Joanne Scheff Bernstein.
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| 250 |
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|a Second Edition.
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| 264 |
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1 |
|a New York :
|b Palgrave Macmillan US :
|b Imprint: Palgrave Macmillan,
|c 2014.
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| 300 |
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|a XII, 408 p.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 520 |
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|a Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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| 650 |
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|a Business.
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| 650 |
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|a Theater.
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| 650 |
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|a Marketing.
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| 650 |
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|a Popular works.
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| 650 |
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|a Economics.
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| 650 |
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|a Management science.
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Marketing.
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| 650 |
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4 |
|a Theatre and Performance Studies.
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| 650 |
2 |
4 |
|a Popular Science, general.
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| 650 |
2 |
4 |
|a Economics, general.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9781137282934
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-1-137-37569-8
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
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