Standing Room Only Marketing Insights for Engaging Performing Arts Audiences /
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
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| Format: | Electronic eBook |
| Language: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2014.
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| Edition: | Second Edition. |
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| Online Access: | Full Text via HEAL-Link |
