Principles of Marketology, Volume 1 Theory /

• Κύριος συγγραφέας: Aghazadeh, Hashem (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Θέματα: Business.; Marketing.; Public relations.; Leadership.; Knowledge management.; Management information systems.; International business enterprises.; Business and Management.; Business Strategy/Leadership.; Knowledge Management.; International Business.; Business Information Systems.; Corporate Communication/Public Relations.
• Φυσική περιγραφή: XV, 377 p. online resource.
• ISBN: 9781137379320

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .