Principles of Marketology, Volume 1 Theory /

Principles of Marketology, Volume 1 Theory /

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Bibliographic Details
Main Author: Aghazadeh, Hashem (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Subjects:
Business.
Marketing.
Public relations.
Leadership.
Knowledge management.
Management information systems.
International business enterprises.
Business and Management.
Business Strategy/Leadership.
Knowledge Management.
International Business.
Business Information Systems.
Corporate Communication/Public Relations.
Online Access:Full Text via HEAL-Link
Description
Summary:In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .
Physical Description:XV, 377 p. online resource.
ISBN:9781137379320

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