Principles of Marketology, Volume 1 Theory /

Principles of Marketology, Volume 1 Theory /

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Aghazadeh, Hashem (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
Θέματα:
Business.
Marketing.
Public relations.
Leadership.
Knowledge management.
Management information systems.
International business enterprises.
Business and Management.
Business Strategy/Leadership.
Knowledge Management.
International Business.
Business Information Systems.
Corporate Communication/Public Relations.
Διαθέσιμο Online:Full Text via HEAL-Link
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245 1 0 |a Principles of Marketology, Volume 1  |h [electronic resource] :  |b Theory /  |c by Hashem Aghazadeh. 
264 1 |a New York :  |b Palgrave Macmillan US :  |b Imprint: Palgrave Macmillan,  |c 2016. 
300 |a XV, 377 p.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
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520 |a In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. . 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Public relations. 
650 0 |a Leadership. 
650 0 |a Knowledge management. 
650 0 |a Management information systems. 
650 0 |a International business enterprises. 
650 1 4 |a Business and Management. 
650 2 4 |a Business Strategy/Leadership. 
650 2 4 |a Knowledge Management. 
650 2 4 |a Marketing. 
650 2 4 |a International Business. 
650 2 4 |a Business Information Systems. 
650 2 4 |a Corporate Communication/Public Relations. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9781349677887 
856 4 0 |u http://dx.doi.org/10.1057/9781137379320  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169) 

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