Principles of Marketology, Volume 1 Theory /

• Main Author: Aghazadeh, Hashem (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Public relations.; Leadership.; Knowledge management.; Management information systems.; International business enterprises.; Business and Management.; Business Strategy/Leadership.; Knowledge Management.; International Business.; Business Information Systems.; Corporate Communication/Public Relations.

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition. .