Brewing, Beer and Pubs A Global Perspective /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Cabras, Ignazio (Editor), Higgins, David (Editor), Preece, David (Editor)
• Format: Electronic eBook
• Language: English
• Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
• Subjects: Business.; Marketing.; Entrepreneurship.; Small business.; International business enterprises.; Industries.; International economics.; Business and Management.; Small Business.; International Business.; International Economics.

The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands. Brewi...