Japanese Global Strategy Overseas Operations and Global Marketing /

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirica...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Yamazaki, Katsuo (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2019.
Έκδοση:1st ed. 2019.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Yamazaki, Katsuo.  |e author.  |4 aut  |4 http://id.loc.gov/vocabulary/relators/aut 
245 1 0 |a Japanese Global Strategy  |h [electronic resource] :  |b Overseas Operations and Global Marketing /  |c by Katsuo Yamazaki. 
250 |a 1st ed. 2019. 
264 1 |a London :  |b Palgrave Macmillan UK :  |b Imprint: Palgrave Macmillan,  |c 2019. 
300 |a XVI, 184 p. 6 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
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505 0 |a 1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy. 
520 |a This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically. 
650 0 |a International business enterprises. 
650 0 |a Asia-Economic conditions. 
650 0 |a Leadership. 
650 1 4 |a Asian Business.  |0 http://scigraph.springernature.com/things/product-market-codes/525020 
650 2 4 |a Business Strategy/Leadership.  |0 http://scigraph.springernature.com/things/product-market-codes/515010 
650 2 4 |a Asian Economics.  |0 http://scigraph.springernature.com/things/product-market-codes/W45010 
710 2 |a SpringerLink (Online service) 
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776 0 8 |i Printed edition:  |z 9781137497369 
776 0 8 |i Printed edition:  |z 9781349698011 
776 0 8 |i Printed edition:  |z 9781349698004 
856 4 0 |u https://doi.org/10.1057/978-1-137-49738-3  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)